Children’s Panadol Travel Cases

Brief:

GSK engaged TKG to conceptualise and design a device that could protect the Children’s Panadol baby drops & syringe during transit and, be used as a gift with purchase.

Solution:

TKG designed, engineered and manufactured a molded plastic travel case.

Outcome:

The gift with purchase was so successful that the case became a permanent SKU with over 1 million travel cases manufactured to date.

Weet-Bix School Program

Brief:

Weet-Bix and The Institute of Creative Learning teamed up to run a primary schools program to educate students about the importance of good nutrition and exercise.

TKG was engaged to create an environmentally friendly and relevant giveaway that would reinforce the importance of eating a healthy breakfast.

Solution:

TKG supplied a showbag for each student packed with: a Weet-Bix sample pack, a fun and educational flyer, a parent info sheet and a collectible sports person card.

Outcome:

40,000 showbags delivered over 2 terms into NSW & Victorian primary schools. The program was so successful that TICL is looking to expand the program into 2012 and beyond.

Burt’s Bees Travel Tin

Brief:

Burt’s Bees engaged TKG to design and manufacture a unique on-shelf retail pack to support the launch of their ‘holiday’ cosmetic range into department stores in the United Kingdom & Australia. The packaging had to be highly visual and recyclable.

Solution:

TKG designed a custom “suitcase” that displayed the cosmetic range in a unique way and provided a high visual impact.

Outcome:

Campaign generated significant brand awareness and drove increased sales during the holiday season across Australia and the United Kingdom.

American Express

Brief:

American Express engaged TKG to prepare a below-the-line marketing campaign to drive leads to a key business partner. The brief was to prepare a direct mail campaign with a call to action via an online microsite and an associated incentive program.

Solution:

TKG developed a dimensional mailer, online landing page and a branded incentive to reward high quality leads generated through the program.

Outcome:

The lead generation campaign was a huge success far outstripping American Express’ expectations and has been held as an example for similar campaigns to be run across the Asia Pacific region.

Microsoft – MiLife

Brief:

TKG were engaged by Microsoft to develop a campaign as part of their corporate wellness program to reduce absenteeism during the flu season by promoting personal hygiene and educating staff on the risks and pathways for germ transfer in the workplace.

Solution:

TKG developed a personalised kit for each staff member that was highly visual and consisted of a range of items to reduce the risk of infection in the workplace.

Outcome:

The MiLife kit significantly increased awareness of germ transfer in the workplace and contributed to absentee reduction during the flu season.

CBA HR Introduction Kits

Brief:

CBA engaged TKG to develop a highly visible conference pack to support a middle management training program. The conference pack needed to replace the traditional conference binder and consist of items that would be reused after training and reinforce learnings from the conference.

Solution:

TKG developed a premium stationary pack with practical everyday CBA branding on items securely kitted into a custom made laptop sleeve containing a A5 moleskin notebook, premium ballpoint pen and a custom designed highlighter.

Outcome:

The conference pack has been successfully deployed. As well as being highly functional, the kit has become a ‘badge’ for the managers having completed the training program.